Anastasia received her PhD in Social and Decision Neuroscience from Caltech in 2021. She was part of the Camerer Group where her research explored the way that behaviors are shaped by habits, rather than by active consideration of pros and cons. She is a now an assistant professor of marketing at HEC Paris. Anastasia draws inspiration from behavioral economics and combines empirical and experimental research methods to understand consumer behavior in natural settings. Her current research interests are in the areas of habit formation, self-regulation and signaling, as well as cognitive bias and decision debiasing both broadly and particularly in the financial domain. Anastasia has published in Management Science, PNAS and Current Opinion in Behavioral Sciences.